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Career Guide

How Ideas Happen: Ten Steps To Make Your Dreams A Reality




Where do you have your best ideas? I have asked that question to thousands of people over the years. The answer? Rarely sitting at their desks trying to think of an idea.

Number 1 in the “Inspirational Moments” chart is taking a shower, swiftly followed by walking the dog, lying in bed, travelling and running or cycling.

When we are relaxed and engaged in simple activities we access more of our creative genius and therefore ideas come effortlessly. And boy, that “Eureka!” moment feels good. Archimedes was onto something. But ideas are just that without execution, so here are ten ways to get ideas and make them a reality.

1. Just relax
We have two main ways of thinking. One is with the logical, rational, analytical part of our brain, which we spend all our time using but which accesses only a small amount of our overall capacity. The creative state, on the other hand, is accessed by relaxing and having fun. So when you’re trying to have ideas, do it away from your desk in a place that makes you feel more human. Ideas will naturally come more easily. My favourite is walking in the country, but it could be lying down, listening to music or playing a sport.

2. Talk it out
Grab a mate and either sit in a pub or a café or go for a walk with them and talk nonstop at them about your idea for seven-and-a-half minutes really quickly. Every now and again you’ll say something that feels interesting. That’s usually when you have an insight or an idea that might have some potential. Most of my clients now use this instead of brainstorming.

3. Go to sleep
Ponder your idea before you go to sleep. Then as soon as you wake up, write down whatever it is you’re thinking about. If you do that for five days in a row, you’ll find that the stuff that comes to you in the morning will become more and more useful. You’re starting to communicate to your subconscious that actually you’re interested in what it’s telling you.

4. Doodle it
Get a big piece of paper and some coloured pens and doodle. Use that piece of paper as an expansive tool to get stuff out of your head. And I mean a big piece of paper. It should be at least A3, and you need lots of it, so when it doesn’t work, it doesn’t matter.

5. Get playful
Einstein once said, “You will not solve a problem with the same consciousness that created it.” So if it’s all very serious and logical, you’ve got to be playful and lark about a bit with it. Break some rules. Play with the idea, come up with some crazy connections. Kind of like a child would do but without the tantrums. Follow Billy Connolly on this one “Never trust a man, who when left alone with a tea cosy…doesn’t try it on.” It works.

6. Make It Real
So you have your ideas. Make them real as soon as possible so you can try them out and get some reaction. Commit to them, tell the world, your friends, your mum and make it so that it’s inevitable that you do it. Direct feedback early on will help you refine them and is way more powerful than any research deck.

7. Wake Up!
Wake in the morning and ask what three things you need to do to make them happen, write it down and then review progress at night.

8. Experiment Make it 3D
Play around and build a prototype. The most amazing inventions have come from very little. The computer mouse came from a weekend modeling with a butter dish and a roll-on deodorant.

9. Failure
Failure is a wonderful thing; you can learn so much from it. The most famous failure is the Dyson Vacuum Cleaner; it took James Dyson 5,127 prototypes. Dyson is now worth $4.9 billion.

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Career Guide

Applications Open For The Coca Cola Marketing Learnership Program



Applications Open For The Coca Cola Marketing Learnership Program. The Learnership runs over a period of 12 months. To successfully complete the program, the learner must obtain a minimum value of 120 credits. Through the completion of the Learnership, they will receive a National Certificate: Marketing (NQF 4).

The purpose of this program is to equip learners with the skills to understand and acquaint themselves with the underlying principles of how to grow volume, facilitate the order taking process & implement, execute & monitor merchandising standards for direct and indirect customers within a designated geographical area.


  • Good analytical & numerical ability
  • Socially outgoing and confident
  • Able to build positive relationships
  • Team player who can also work independently
  • Assertive and persuasive- ability to influence and negotiate
  • Open to change and looking for opportunities for improvement
  • Good problem solving ability , solutions orientated and can be innovative
  • Responsible, conscientious and dependable
  • Self-discipline and well organized
  • Good planning ability
  • Good ability to work under pressure and handle a demanding work environment
  • High energy levels and drive

How to Apply

Apply Online for the Coca Cola Sales Learnership Program in Gauteng

Apply Online for the Coca Cola Sales Learnership Program in Eastern Cape / KZN


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Career Guide

Social Media Officer Wanted At University Of The Witwatersrand




Social Media Officer Wanted At University Of The Witwatersrand. To manage the University’s official social media accounts and their respective audiences in order to enhance the Wits brand and reputation in the social media space, thus be the voice of the Wits brand.

Key Responsibilities Include:
Community Management
Content Creation
Marketing Campaign support
Social Strategy
Crisis Management
Degree in Marketing or journalism or equivalent experience in the digital marketing environment
A minimum of five to eight years’ experience in a similar position managing the social channels of the brand (as a minimum, Facebook, Twitter & Instagram – both paid & organic a plus)
Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, Twitter, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice
Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics)
Experience in identifying social media tactics and adapting content for different social media platforms to engage, inform and build social media equity for the Wits brand
An understanding of and enthusiasm for the brand and tone of voice
Being an innovator: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy; Working with the marketing team to look at ways social media can work within wider campaigns.
Motivated self-starter with a drive for results
Excellent creative editorial skills
Knowledge of and experience in manipulating images
Excellent command of the English language and attention to detail
Understanding of reputation management and ability to identify potential reputation damaging conversations and respond accordingly
Good numerical and analytical skills – adept at preparing management reports
Experience in and use of Google analytics and other open source analytical tools
Working knowledge of Search Engine Optimization (SEO) techniques
Demonstrated ability to interact professionally with a diverse range of clients
Demonstrated ability to meet deadlines, determine own work priorities, work independently and as part of a team.
Demonstrated commitment to applying relevant and applicable policies, procedures and legislation in the day-to-day performance of the functions of this role

How To Apply
Please submit a cover letter and a detailed CV with the names, contact numbers and email addresses of three referees.

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Career Guide

Union Motors: Apprenticeship Programme 2018




Applications Open For The Union Motors Apprenticeship Program. Union Motors in Nelspruit Is Inviting suitable applications for Motor and Diesel Mechanic Apprenticeships.

Minimum Requirements:
Grade 12. English, Science and Maths.
N2 Mechanical Engineering Certificate with Motor! Diesel Trade
Theory as one of the subjects OR N3 with Mechanotech as one of the subjects OR equivalent.
Code 8 driver’s license
A genuine interest and passion for the motor industry

How to Apply
Only applicants meeting the above requirements should forward their Curriculum Vitae with the heading:

Motor/ Diesel Apprenticeship to: or fax CV to: 086-538-2546

Certified and reliable copies of all relevant documentation must accompany the CV.

Selection will be done In terms of the Company’s Employment Equity policy.

Applicants who have not been contacted within 2 weeks of the closing date should consider their applications as unsuccessful.

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