Social Media Officer Wanted At University Of The Witwatersrand. To manage the University’s official social media accounts and their respective audiences in order to enhance the Wits brand and reputation in the social media space, thus be the voice of the Wits brand.
Key Responsibilities Include:
Marketing Campaign support
Degree in Marketing or journalism or equivalent experience in the digital marketing environment
A minimum of five to eight years’ experience in a similar position managing the social channels of the brand (as a minimum, Facebook, Twitter & Instagram – both paid & organic a plus)
Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, Twitter, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice
Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics)
Experience in identifying social media tactics and adapting content for different social media platforms to engage, inform and build social media equity for the Wits brand
An understanding of and enthusiasm for the brand and tone of voice
Being an innovator: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy; Working with the marketing team to look at ways social media can work within wider campaigns.
Motivated self-starter with a drive for results
Excellent creative editorial skills
Knowledge of and experience in manipulating images
Excellent command of the English language and attention to detail
Understanding of reputation management and ability to identify potential reputation damaging conversations and respond accordingly
Good numerical and analytical skills – adept at preparing management reports
Experience in and use of Google analytics and other open source analytical tools
Working knowledge of Search Engine Optimization (SEO) techniques
Demonstrated ability to interact professionally with a diverse range of clients
Demonstrated ability to meet deadlines, determine own work priorities, work independently and as part of a team.
Demonstrated commitment to applying relevant and applicable policies, procedures and legislation in the day-to-day performance of the functions of this role
How To Apply
Please submit a cover letter and a detailed CV with the names, contact numbers and email addresses of three referees.