The “Data Must Fall” hashtag has found its way back onto Twitter.

This time Twitter users are accusing Vodacom of stealing their hard earned cash because of its high cost of data.

Last year, Touch Central CEO Tbo Touch and Cliff Central founder Gareth Cliff addressed Parliament’s telecommunications and postal services portfolio committee about their concerns over high data costs in the country.

This followed the former Metro FM DJ’s call for South African mobile networks to decrease the prices of their data.

On Monday night, Vodacom customers’ data and airtime was disappearing at an alarming rate. The subscribers were in a panic mode as they did not know what was happening. Angry customers took it to Twitter to air their grievances. Vodacom has since apologized to its customers and are working at reimbursing them.