Gauteng Tourism will once again this long weekend participate in the Rand Show with a view to encourage the attendees to travel more and explore the many visitor attractions within the city region.
The Rand Show takes place from 30 March to 08 April 2018 at the Nasrec Expo Centre, south of Johannesburg. As it is usually the case, it is expected to attract throngs of visitor across the province and the country. The event attracts about 300 000 visitors every year.
Gauteng Tourism, the official destination marketing agency of the Gauteng City Region, has for many years associated with the Rand Show because of the magnitude of the marketing platform it provides, spokesman Barba Gaoganediwe says. “The Rand Show is an important event for us as it allows us to showcase our capabilities of hosting big MICE (meetings, incentives, conferences and events) events.
“The Rand Show provides us an opportunity to cement our positioning as a leading MICE destination in Africa and, indeed, the world. The Nasrec Expo Centre is a world-class venue with state-of-the-art telecommunications connectivity that includes a fibre optic cable network and satellite teleport infrastructure that few can match.
“Nasrec hosted the International Broadcasting Centre during the 2010 FIFA World Cup that necessitated massive investments in infrastructure. However, Gauteng boasts other world-class venue including the Sandton Convention Centre, which recently hosted the annual exhibition of MICE products and services from across the continent, Meetings Africa.”
Gaoganediwe adds that Gauteng Tourism leverages MICE events to promote leisure travel opportunities. This year, in line with the Nelson Mandela centenary celebrations, the Gauteng City Region’s destination marketing agency, will punt a route inspired by the late world icon.
“We will stage activations at the Rand Show that seek to promote the Nelson Mandela Route in Gauteng,” Gaoganediwe says. “The route is an important one as its lays bare the rich political history that Gauteng and South Africa offer.
“This is a heritage that will continue to inspire people from across the world for generations to come. It is a heritage that symbolises the triumph of the human spirit over adversity and one that likely to retain its relevance for eternity.”
In addition, the Gauteng City Region will promote its only world heritage the Cradle of Humankind, which boasts the world’s richest hominin site, and Dinokeng Game Reserve. The latter is the first free-roaming Big 5 residential game reserve in Gauteng – and probably in the world – next to an urbanized area.
Gauteng Tourism is participating at the event under the auspices of the Department of Economic Development (DED), which has partnered owners of the Rand Show Dogan Exhibitions and Events. Other DED agencies Gauteng Growth and Development Agency, Gauteng Enterprise Propeller, Consumer Affairs, Gauteng Liquor Board, Gauteng Gambling Board and Dinokeng and Cradle of Humankind will also exhibit their products and services.
But even more importantly, Gaoganediwe concludes, the event will provide market access opportunities for township products. The DED has secured space to trade and to exhibit their products and services for several township businesses