South Africa’s most iconic pen BIC CLIC is celebrating it’s 60th birthday celebration by giving back this festive season. Having released two pens with a new shiny look in gold and silver, BIC® M10® Shine (blue and black ink); this comes at the right time to aid learners with quality stationery for the following academic year.
BIC Clic partnered with three local celebrities to bring joy to three schools MORITING PRIMARY SCHOOL in Tembisa, SIYABONGA SECONDARY SCHOOL and EMISEBENI JUNIOR PRIMARY SCHOOL both in Soweto. This exciting initiative saw William Lehong, Thando Thabethe and Maps Maponyane doing school visits to shower learners with these early Christmas gifts, 20 000 BIC CLIC pens respectively totalling a staggering 60 000 pens.
The celebrity guests were met with screams and cheers from the adoring pupils. Maps Maponyane expressed his joy- “One can often overlook the importance of pens and see it as insignificant, but to a learner without stationery it comes as a gift that allows for the learning process to happen”. Thando Thabethe further added “Having partnered with BIC Clic to afford us the opportunity to put smiles on future leaders of this country is something that I’ll cherish as I know and understand the value of education and the impact it has on a child’s life”
BIC Clic having recognised the importance of handwriting in children’s development, this comes as no surprise as BIC’s Marketing Manager, Wandile Setlhodi added “Education and children’s development is something that we care deeply about at BIC we want to instil a legacy of learning and that’s the reason why we’re doing our bit in giving back to the community to ensure a learning culture”.
Follow their social media BIC SA on Facebook https://www.facebook.com/BicSA/, Twitter @BIC_SA and join in on the conversation by using #WeLoveBICClic!