Hype Avenue

Is Puma releasing shoes inspired by Jay Z’s latest album 4:44?

Puma’s most impactful method of engaging consumers is to partner up with superstars of music, and thus far, it appears to be working.

Rihanna’s FENTY sub-brand continues to be among the more popular labels among women, while The Weeknd’s affiliation with the brand has resulted in appearances in EvoKNIT marketing pushes. While this photo leaked by a Puma employee doesn’t quite indicate if these are a release or a one-off for HOV himself, is a Jay-Z x Puma partnership in the works?.

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