Hype Avenue

Education and Entrepreneurship

 

 

With more people than ever launching businesses while they’re in the midst of their studies, the trend is taking hold among young South African women

We chat to 35-year-old Itumeleng Matlhaku, who is currently juggling running her own fashion studio (DeepMoon Fashions) and online store, motherhood, studying for a BA degree and developing a business plan for an NGO. Matlhaku’s intense work ethic and patience have given her an edge.

In 2002, she was a fashion graduate who’d just moved to Johannesburg in the hope of building a successful career in fashion. However, just as she was succeeding in selling clothes she’d made to shops, she suddenly had to move back to her home town of Rustenburg in North West Province.

Matlhaku decided to use her savings to start DeepMoon Fashions. “We make and design formal and contemporary clothing, and also make couture dresses for matric farewells. I’ve dressed the Premier’s wife and a few MECs. There isn’t much of a celebrity culture here, so my shop’s become a hotspot for dignitaries and government employees,” she explains.

Wanting to expand her reach, Matlhaku presented to the Small Enterprise Development Agency (Seda) in 2008, which granted her R42 000 for the design and development of her online store. “People often complain that there’s no support or opportunities from government, but if you do some research, you’ll find there are many initiatives like Seda that are willing to help,” she says.

She got a further R25 000 from the Craft & Design Institute, another government initiative, and invested it in industrial machines to streamline her dressmaking process. DeepMoon Fashions has grown considerably since then and now has two permanent employees and a monthly turnover of R45 000-R80 000.

READ  (PHOTOS): Generations: The Big Wedding

Matlhaku has also opened an agency for models and hostesses in the North West as another arm of DeepMoon. She trains them and places them at functions, PR activations and fashion shows to empower them with part-time employment.

In between all of this, she’s still found time to do a correspondence course towards a BA in community development. This is intended to give her grounding for an NGO concept she’s working on.

“I give up my Saturdays to go to classes and work after hours during the week. My courses include business and financial management, which has also been very helpful for operating DeepMoon more effectively,” she says.

It’s all an intensive balancing act and she concedes there have been occasions when she’s been stretched to the limit. “Sometime last year, looking after my six-month-old baby alongside everything else I was doing, simply became too much. I even had to take my child to work a few times. I fell very ill and my employees had to come to the hospital to give me updates. It was just overwhelming,” she recalls.

Matlhaku’s since prioritised her health by taking things slower, delegating tasks and finding a good nanny. She says her studies have taught her to work smarter, which helps her save time and balance things better. She now has her sights set on growing the agency and opening the NGO, while maintaining her DeepMoon Fashions clients. “I hope to showcase my offerings and network at international trade shows, with a view to exporting my clothes overseas regularly one day.”

READ  Unathi Msengana joining her former co-host, Glen Lewis on Touch HD

This article originally appeared in the July 2015 issue of DESTINY.

Related posts

WATCH: Samkelo Ndlovu's controversial raunchy video

Florence Masebe blasts social media abuse

Simphiwe Ngema on why she kept her romance a secret

15 comments

Discover More August 5, 2018 at 11:09 pm

I just want to mention I’m very new to blogging and site-building and actually loved your page. More than likely I’m likely to bookmark your blog post . You actually come with tremendous article content. Appreciate it for sharing with us your webpage.

Reply
Tractor Workshop Manuals August 16, 2018 at 2:04 am

Just a fast hello and also to thank you for discussing your ideas on this web page. I wound up in your weblog right after researching physical fitness connected issues on Yahoo… guess I lost track of what I had been performing! Anyway I’ll be back once once more inside the future to examine out your blogposts down the road. Thanks!

Reply
John Deere Service Manuals August 16, 2018 at 3:38 pm

An interesting discussion will probably be worth comment. I do think that you simply write on this topic, it might not be described as a taboo subject but normally persons are too few to communicate on such topics. An additional. Cheers

Reply
Metroclick Interactive Kiosk August 19, 2018 at 9:47 pm

MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888

Reply
Tractor Workshop Manuals August 27, 2018 at 5:46 am

PAs mal ! Je vais m’en reservir pour mon propre blog.

Reply
Winter Melendrez August 30, 2018 at 1:27 am

Do you have any predictions for the future of your industry?

Reply
John Deere Repair Manuals August 30, 2018 at 9:00 pm

Be the precise blog if you have wants to learn about this topic. You comprehend considerably its nearly onerous to argue to you (not that I personally would needHaHa). You undoubtedly put a new spin for a topic thats been discussing for some time. Nice stuff, simply nice!

Reply
Shopping September 19, 2018 at 3:18 am

I’ve read some just right stuff here. Certainly worth bookmarking for revisiting. I surprise how a lot effort you set to make the sort of wonderful informative site.

Reply
John Deere Technical Manuals September 20, 2018 at 2:16 am

Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only about gossips and net and this is actually frustrating. A good web site with interesting content, that’s what I need. Thanks for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.

Reply
Car & Automotive September 20, 2018 at 4:13 am

I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

Reply
Business & Finance September 20, 2018 at 4:52 am

Hello.This article was really interesting, particularly because I was investigating for thoughts on this subject last Tuesday.

Reply
Gregory Gautam September 22, 2018 at 3:28 am

i am using infolinks and chitika and i think infolinks have the best payout ,.

Reply
mobile sms service September 26, 2018 at 8:08 pm

I discovered your site web site on bing and check a couple of your early posts. Always maintain up the great operate. I simply additional increase Rss to my MSN News Reader. Seeking forward to reading much more by you down the road!…

Reply
John Deere Service Manuals September 27, 2018 at 8:51 pm

Thank you for the great content. I am glad I have taken the time to see this.

Reply
Home improvement October 11, 2018 at 5:41 pm

I am continually browsing online for posts that can benefit me. Thx!

Reply
Loading...

Leave a Comment

Loading...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy

Login

X

Register